Own Way Of Inspiration curated by Simon Schmidt
November 30th


Knitted Jumper c/o JackWills, Watch c/o DKNY, Coat & Bag – American Apparel, Jeans – Topman, Chelsea Boots c/o Kurt Keiger

Waking up on a sunny morning is a such a rare thing in London. Especially during winter. Somehow this Saturday the sun finally came out of her gray box. After the first cup of coffee my roommate shouted almost in our corridor: “Let’s go to broadway market!”. Broadway market is literally two streets away form our apartment and is probably the best thing to do on a Saturday morning. Fresh bread, beautiful flowers, good life music and a lovely atmosphere are making this market so special. Everyone is having the best Saturday morning with a fresh mushroom risotto or some grilled cheese. At least it seems to be like that. I just fell in love and will plan to go every Saturday.


No Comments    |    LABELS: Lookbook, Outift
November 4th


Photos by Stewart Bywater / Models – Klara and Me / Styles Assistant – Anika

Sponsor – adidasNEO / Jackets and Scarves c/o adidasNEO

Since Adidas is my biggest sponsor at the moment I am thrilled to share those photos with you. Klara, my best friend, and I, are presenting the new autumn winter collection of adidasNEO. We wanted to show you guys how we spend our autumn days here in beautiful London and decided to climb up on a rooftop in order to enjoy the stunning view London has to offer. That is probably the most exciting thing to do when the atmosphere of the city gets moody and melancholic. We are just in love with that vibe. Even though the winter days in London can be quite gray we decided to go for statement jackets that make our winter season pop. #NEOWINTERFRIENDS


Trousers – American Apparel, Blazer – Topman, Shirt – H&M, Trainers –  Adidas

Matching pieces are essential in my wardrobe at the moment. What I noticed whilst strolling through the inspiring parts of London is that a lot of people tend to wear matching pieces as in a grey knitted skirt with a matching cropped jacket or a denim suit combined with a chunky jumper underneath. As a result I started thinking about the effect of a suit or matching pieces in general. Seen in so many collections this season like Chanel, Carven or Topshop Unique I noticed that it is actually such a classy way to make an outfit more sophisticated and chic.

What excites me the most is the fact that you can take it to a complete new level and combine just two matching single pieces like trousers and jackets with a plain white shirt instead of a button down, with white trainers instead of brown brogues. There are so many options to give this look your own vibe of style. Speaking of which, a suit is definitely a stylish statement – wether you’re a business man or not, wether you’re a woman or a man, wether you’re young young or old. Totally inspired.

October 4th


The moment your favorite blogger (in my case Andy Torres) looks straight into your camera is incredible. Welcome to London Fashion Week. Photographers, stylists, models leaving the shows, Stars and an overload of free popcorn. Most of the bloggers are describe the atmosphere outside the tent as more exciting then the shows themselves, but I cannot really agree. I felt inspired every time the lights shut down, a beat turned up and the first model walks along the runway. However, it was such a nice experience to shoot some street style pictures outside somerset house and capture my first London fashion week.


 American Apparel Coat, Topman Trousers & Bag, Adidas Trainers

The fashion week maddens has officially begun. When I am thinking back to my first Mercedes Benz Fashion Week experiences I’d never expected how crazy yet absolutely fascinating fashion week would be like. Yesterday I worked for a PR Agency and got to see so many aspects of the fashion industry. More to come soon! Let’s kick off day two.

September 11th


Photography by Stewart Bywater

Jumper – Urban Outfitters, Trousers – Zara, Boots – ASOS

Pure excitement. Right now I am getting things sorted for London Fashion week starting tomorrow whilst listening to Duke Ellington’s “In a sentimental mood”. This is day I always worked for, the event I always dreamed about and I am hyper enough already. A lot of people don’t know anything about fashion week or either way round and start mocking about the fashion industry. I will stick to my guns and will say that fashion has always been – and probably will always be –  my biggest inspiration in life. At this point I am so thankful for the fact that I alway enjoyed the support of friends, family and co-workers and sponsors that made my way to London even possible. I will fill in with all the details what I exactly did at London Fashion Week as soon as possible and am excited to share tons of beautiful images and experiences with you. Speaking of sharing I would like to introduce and support on of my favorite photographers and friends alias the talented Stewart Bywater. We met up on sunday at Trafalgar Square the enjoy the current exhibition at the National Portrait Gallery. Go check his web side and support his work. Embrace each other!

No Comments    |    LABELS: London, Lookbook, Outift, Photography

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#NEOnonstop or even better #alladidasNEOeverything . No I am just kidding. Since I worked together with Adidas my wardrobe got more and more pieces so I am struggling with actually creating an outfit without an Adidas piece. But not for this one. I am wearing all over Adidas NEO for my night out outfit. I decided to take you guys to Shoreditch, the place I work, dance, and live. The good thing is you really don’t have to know the name of any bar or club it was actually always a good experience. Up from Shoreditch High Street you can go all the way over Hoxton to Dalston and you will definitely find what you expected.

Adidas sent me this gorgeous denim shirt which goes perfectly with my taste of a good night out outfit. Compared the denim shirt with a black cap in order to pep it up a little bit and my green trainers in order to be able dancing the entire night. Usually I go for black when it comes to a good night out but this time I went for a little color inspired by the one and only adidasNEO label. I hope you enjoyed my little tour through my lunch and night routine.

2 Comments    |    LABELS: adidas NEO, City, Collaboration, London, Outift

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Denim Vest & Backpack c/o adidasNEO, Military Trousers – Topman, Chucks – Converse

#NEONONSTOP  1 pm means Lunchtime. For this Challenge the adiasNEO label asked a few bloggers to show two looks in their cities, one at 1pm and the second at 22pm. I decided to take you guys on a my usual lunch routine in Brick Lane. I work in Shoreditch and Brick Lane is just right around the corner. The place to be in Brick Lane is the Old Truman Brewery, a very good and hip spot for  food, art and music. What inspires me the most is the eclectic vibe Brick Lane has to offer. A mix of cheap yet good Indian restaurants, high fashion people and live music acts. At one o’clock you will probably find me around Shoreditch, enjoying all of the beautiful things London has to offer.

The backpack and the denim vest Adidas sent to me went perfectly with the weather. Sporty clothes are always good when it comes to a hard work day at the office. In order to style my outfit a little more I decided to wear my converse chucks like a four year old school boy, meh. After a diet coke and some curly fries you can easily go to a lot of vintage and second hand stores just around the corner. You don’t even have to know their names it’s guaranteed to be a good selection. What I really like about Brick Lane, too, is the fact that you are very close to Liverpool Street Station, one of Londons most beautiful looking connecting train stations, so you always have the chance to escape from the fashion madness as fast as you want!


Instagram #2
August 10th


Instagram has become such an important network for me. Currently I am running three Instagram Accounts, one for my personal blog @ownwayofinspiration and two for the labels I am working for @pyruslondon and it’s sister brand @juniper_rose_x . Spending a lot of time editing photos, improving tag skills I’ve now come to a point where I wanted to mention the power of this innovative app. Unbelievable but true I am know living in London for three weeks and I am still always on the road. Probably the reason why I wanted to share the latest updates with you via the fastest and most beautiful app ever. Let’s start!

  1. Liverpool Street Station – I get to see this beautiful mix of architecture, big city feeling and loads of business men and women everyday on my walk to work. I am truly inspired by every single moment I am spending at this massive station of London.
  2. To quote one of my biggest muse Madonna: “Come on, vogue, let your body move to this music” . Pyrus London, the fashion label I am working for, has been published on Vogue UK Label List. What a successful day at the office!
  3. London in all its glory. Rainy, foggy and moody. The perfect situation for a sunday morning after an exciting night in Dalston. I am so in love with the many rooftops London has to offer.
  4. Speaking of exciting nights – this was indeed one of the most exciting night since I moved to London at the most beautiful apartment I’ver ever seen in Shoreditch.
  5. This tiny little street was inspiration for J.K. Rowling’s Harry Potter. It’s so cozy, isn’t it? You can find it on the way from Liverpool Street Station to Brick Lane.
  6. The most amazing Gin Tonics I enjoyed with my precursor intern Catie at the gin bar called The Oliver Conquest. Can you believe that Pixie Lott is DJ-ing a lot of times there?
  7. My very tiny and cozy room. I fell in love with my window view the second I’ve seen the apartment. Everyday I wake up I feel like Sex and the City is no longer a dream.
  8. Last Saturday i had to attend the AIDA fashion event in Shoreditch for work. I really enjoyed my time there with free drinks, Live Music and fashion talk. Thank you guys for having me.
  9. Somewhere near Liverpool Street Station again. Last sunday I got lost on my way in order to do some grocery shopping and I loved what I got to see.
  10. Shoreditch House – Two weeks ago I was invited to have dinner and drinks next to this amazing pool on the rooftop with the Owner and Creator of Blanc Encens. This experience was stunning. Thank you again for having me.
  11. Unbelievable but true – let me introduce you to my working place. The showroom of Pyrus London is located in Shoreditch, the coolest area when it comes to fashion in London. I feel so grateful every time I enter the office. Serious devil wears Prada moment.
  12. Truman Brewery, such as Bick Lanes hippest spot for food, fashion and lifestyle – Make sure to pop by at the end of august. Pyrus London is throwing a huge sample sale.
  13. 2 Comments    |    LABELS: Instagram, London


Chino Trousers and Shoes – Zara, Shirt – Primark, Bag – Topman, Sunglasses – Beyond Retro

Welcome to “own way of inspiration” 2.0. As you might notice literally everything is new up on here. I moved from Germany to London, i moved from blogger to my own web host and finally I am totally running my blog on my own. Now it is finally time to change myself, too. After moving to a new city everything feels so good and inspiring. There are so many beautiful things in London which are influencing my style and I get very confident what I’m wearing. I am really excited about sharing this pictures with you because I was using a different lens (85 mm) for the pictures and the results turned out great. Thank you so much Catie for another lovely evening in Shoreditch. // Thank you very much to my awesome collaborator Jakob Sitter from Archetype for designing my new Layout, again.

One Comment    |    LABELS: London, Outift