Own Way Of Inspiration curated by Simon Schmidt
August 8th


Fashion: Shirt – Stolen from my best friend, Trousers – Topman, Shoes – Adidas x Stan Smith

When it comes to silence, I am the first one to freak out. I have to have music around me all the time anytime and anywhere. I wake up in the morning and take a shower, before my brain starts working, I put on either a bit of the Temples or Kate Nash in order to not fall asleep in the shower again. On my way to work, the first thing before I even leave the house is plug my earphones in and listen to “Pinkprint” by Nicki Minaj (no judging – she did a really good job with this one). As soon as I am at the office and I have to focus I play Spotify’s music for concentration playlist. If it is a shoot day there are obviously the big heroes like Michael Jackson or Madonna involved. We do not even think of Beyoncé here, there is absolutely no point of mentioning her when I said big heroes already.

On my way home ? Music. When I cook? Music. I hang out with my neighbor on the balcony ? Music. I dance ? Music.

Thinking of my daily routine there is not a single minute without music. Why? I have no idea (Sidetone: I was told that is something smart people don’t say) Well, it is true. I am on the road a lot, I am on my own a lot and I am visually very attuned. I guess it is the only sort of “thing” that can go with everything I do. Having given up playing the piano I still hope that one day I will be able to produce a movie with talented people and write a lovely soundtrack. Or a least put a brilliant soundtrack together like Xavier Dolan or Lars von Trier do best.

These shots have been taken at Rough Trade, one of the best music shops around here in London based just up on Brick Lane and were taken by my lovely employer Shini Park.

One Comment    |    LABELS: Outift, Personal Style
Summer Stripes
June 13th

IMG_5445_E IMG_5649_EIMG_5495_E

Distraction free writing! What a relief – I love the fact the WordPress is trying to force me to focus more on good writing. I am currently sitting at my flatmate’s desk  – sad but true, I do not own one due to the fact that my closet rails are conquering my entire room like Columbus did America –  and am thinking about whether I should enjoy the beautiful weather outside here in London or stay in, work on my portfolio, answer a bajillion e-mails and eat everything that is left in our fridge. Exactly, it’s the typical unproductive and probably the most productive day in the week at the same time. Instead of planning a holiday like everyone else does – in case they are not already in the Maldives posting loads of Instagram’s of beaches, palm trees and mojitos – I am gladly sitting here on a Saturday night working on something that I cannot wait to share with you guys. Since I moved to London with its expensive lifestyle I lowered all my expectations and actually forgot that people do go on holidays these days. So I am probably not having a vacation this summer and work even harder on the damn – excuse me – big thing. Is that enough drama to share I ask myself?


Shirt – Second Hand, Jeans – Topman, Trainers – Adidas X StanSmith

Pictures by the adorable Sarah Mikaela

Another very serious side note: I just came back from saving our flat (and lives) since I forgot my cheese bagels in the oven and nearly burned the entire building down. The kitchen that I cleaned this morning stinks now like a club in the 90’s where everyone smokes so many fags that you start thinking if it is actually a steamy part of the club atmosphere. Also, I am still wearing my pyjama trousers. It’s 8PM. I am fully grown. Where did my youth go?

No Comments    |    LABELS: Lookbook, Outift, streetstyle
May 18th


Shirt c/o Over and Under, Coat – River Island, Trousers – Topman, Watch – Larsson & Jennings, Shoes – Zign c/o Zalando

No Comments    |    LABELS: Collaboration, Lookbook, Outift
April 15th



Shirt c/o Over and Under, Trousers and Shoes – Zara, Ring c/o Qlinq, (Fake) Fur Jacket – Second Hand

When I come and pick a t shirt I pay attention to the quality, the fit and something quite special. Personally I am not a big fan of gender cliche clothes. That being said I would never buy a masculine blue shirt with a weird grey print as simply as it’s just a bit too boring for me. Style should be exciting and should make you feel special, right?

That’s where Over and Under came in. The brand is creating shirts perfect for both men and women whether small or tall, young or old. It’s about the perfect shirt. What a huge challenge. At first I highly questioned the idea of designing a garment that would fit everyone. Well, I tried out the brand new start up label from Berlin and I have to admit. It’s quite possible. My best friend Klara tried it on while we were shooting the pictures and she looked good in it. This time I topped up with some fur. Fake fur ladies and gentlemen.

April 13th

Scarf & Blazer – Zara, Trousers – H&M, Boots – Kurt Geiger

March 25th


Coat – Acne, Shirt – Charity Shop, Trousers – Acne, Shoes – Zara

March 8th


Blazer & Scarf – Zara

Weeks rushing by. It’s the fashion month. I am so grateful experiencing so many beautiful things since I moved to London. Sharing those exciting moments with you makes me smile while writing a little style recap for you. On the above you can see the “stolen” favorite. Yes, it is true – the scarf is not mine, it’s my flatmates. As you can tell this scarf is causing serious issues because of my love to its beauty. Fortunately she is not on Instagram. PS: All those photos are taken by Shini Park.


Jacket – Surface to Air, Trousers – Zara, Hat – Random Stall at Spitafields Market

9 AM. We started the with enjoying the early sunrise in Soho. I think I’ve never been to the vibrating part of the city in the morning. So surprised how quiet the heart of London can be. I assume we were nearly the only people there around that time. I’m in such a good mood when London is so kind to us and shows us some of its sunrises making the city look super photogenic.


Sweater – Topman, Trousers c/o PYRUS, Shoes c/o Zalando, Bag – Asos

Rushing form show to show. From Somerset house to the headquarter of one of the leading British fashion brand that is Mulberry. Again, I was inspired the Mulberry Headquarter and its architecture. Clean lines, wooden floors and pure simplicity. On this photo I am wearing my new favorite trousers from east London based fashion brand pyrus. Personal style secret: slim cropped trousers are the new skinny jeans. Comfort factor? One hundred percent.


 Coat – Acne, Shirt – Charity Shop, Bag – Asos

As you might know I am getting extremely nervous when I just even read the word Acne. This coat is just pure perfection to me like the label itself. The shirt, representing my favorite form of stripes at the moment, is from a charity shop based in Stoke Newington. Generally I would recommend exploring Stock Newington to anyone who is either visiting London or living and loving the city like me. Upcoming trendy part of the city, beautiful nice little vintage shops and furniture design galleries as its best. Definitely worth a Sunday afternoon in case you’re not going to Columbia Road flower market already.

No Comments    |    LABELS: London Fashion Week, Outift
January 27th


Coat – Vintage (Brick Lane), Blazer Underneath – Zara, Jeans – Topman, Boots c/o Kurt Geiger, Tote Bag – Asos

The essential, the one and only, the one that keeps you warm – yes I am talking about the perfect coat. Simple, long, short, a statement piece or a nice parker, he is the one who accompanies you the entire fall winter season. Especially during London Fashion Week, in my case London collections men, it is the most important choice to make in the morning since it’s too cold in London to really take your coat off. Luckily I am enjoying the privilege to live next to Brick Lane also known as the “paradise of vintage jackets and coats”. Naturally I went to buy some groceries and suddenly ended up dragging myself into a little vintage and second hand shop with a huge sign in front of their shopping window which said: “SALE”. You can finish the little story at this part and can guess what happened then …


Picutre Two by Nilik Khimani, Picture Three found on buro247.com

Coat – American Apparel, Sweater – Sixpack France c/o Fashionboxx, Ripped Jeans – Topman, Shoes – Zalando, Tote Bag – Asos, Hat – My Grandfather’s

To be honest with you I could write about hats the same way I write about coats. A hat makes an outfit complete in my opinion. I could wear hats each and every day. Well, I am actually about to do that since I got a new gorgeous brown hat from my best friend for my birthday. At this particaular day, day two of London Mens Fashion Week, it was probably not the best idea to wear a hat since it has been windy and rainy at the same time. At the end of the day I was about to chase my hat a couple of times after it fell off but i just couldn’t leave my little baby at home. After picking up my hat several times from the street I said to myself: “Simon, tomorrow you are not going to wear a hat again!”. Roughly 12 hours later you can probably guess what I was wearing, again. Or you can scroll down to see if you are right!



Pictures found on fashiontv.com

Scarf – Urban Outfitters, Shirt – American Eagle, Trousers – American Apparel, Boots – Doc Martens, Tote Bag – Asos

This scarf means a lot to me. I bought during my student exchange to New York about almost three years ago. Now I am wearing the scarf about 5 to 6 times a week and I won’t stop. I consider it as my statement piece to be honest. It just goes with everything, it’s bohemian, it’s warm, it’s just perfect. This time I didn’t wear it as usual – I tried to wear it almost like a tunic a little bit inspired by the last Burberry collection. Anyway, all in all it was such a nice experience at London Men’s Fashion Week this season and I cannot wait to what will happen next season.

January 21st


Flower Power – Instead of showing you a journal of what inspires me the most I thought of starting a monthly article of my favorite items, restaurants, markets, exhibitions etc. We are kicking 2015 off with loads of flowers. Since I moved in a lovely flat in East London super close to Columbia Road Flower Market I can’t resist picking up fresh and cheap flowers from the market around my corner. Now I can consider myself as a flower addict. How beautiful do these particular ones look? I think they lighten up the mood as soon as you enter the room.


Acne  and Sunglasses – What a perfect combination? Acne is one of my favorite labels on planet earth and it still feels like the first time when I put my pop classics shirt, black or white or even both, on. The fabric, the cut, the simplicity is just beyond perfect. Also I developed an addiction to sunglasses. I don’t know where it comes from since I have never been a huge fan of sunglasses. Anyway it probably started with the little vintage market literally opposite our flat and then continued with the huge sale on asos.com … Now I carry three pairs with me and switch them during the day. Absolute favorite.


Broadway Market – I don’t even know where to start. Since I am living so close to Broadway Market as well it is hard not to spend the Saturday around London Fields just enjoying the beautiful atmosphere of Broadway Market. You can buy German bread, Ferench cheese and some vintage clothing whilst having mulled cider in front of the beautiful little stalls. I literally spend the past four Saturdays there which means the entire month and I am still excited when my flatmate enters my room and asks me: “Broadway Market? Get out of bed, we are leaving in 10 minutes!”.


Hobo is the new Boho –  This scarf is probably the most iconic piece I have in my wardrobe. I am receiving compliments for every outfit I combine the scarf with so I decided to add gorgeous things in the same color palette to accomplish my looks. Silver and black rings, also found on asos.com, go perfectly with this clutch bag from Sandqvist. Loving the colors, loving the size, love love love.


London Collections Men – Obviously THE highlight next to my upcoming birthday (psst!) this month. I still can’t believe how exciting, exhausting, busy, wonderful those four days have been. Off Duty Models, Stylists, Fashion Editors from magazines you can only imagine, Photographers and Bloggers are running around in order to attend shows and presentations by leaving their own glamour on the street whilst getting photographed for Stockholm Streetstyle, le21ieme or British Vogue Streetstyle. Absolute Highlight for me was Tom Ford giving us a private talk through his upcoming collection. Can it get any better? Indeed? I dare you.


Fragrance – Everyone who knows me personally immediately notices that I am OBSESSED with perfume. At the moment I carry four different ones with me around which is Davidoff, Georgio Armani, a little one from Zara (too good) and my latest addition John Varvatos. People would ask me: “Simon, what are you doing with four different perfumes?” My answer is very simple and clearly the best. I mix them. And by mixing them I mean all of them. I love the smell when someone enters the room and you notice those beautiful fragrances coming together. The more the better. I am always carrying one bottle with me since I am traveling through London a lot at the moment it’s just so worth it.

No Comments    |    LABELS: Monthly favourites
December 23rd


 Jacket c/o Mö Studior, Shirt – Humör, Jeans – Topman, Chelsea Boots c/o Kurt Geiger, Cap c/o Adidas

I am a big sucker for Scandinavian designers, obviously. When I had a look at the digital showroom of We Shall Run I was obsessed by this young Swedish designer named Mö Studior. Minimalism meets Scandinavian influence – perfect – and works excellent in my London hood East End. I can either wear it to go out combined with a fancy shirt or wear it to a shooting day with all black everything. Own way of inspiration approved. Also, I am so pleased that my lovely flatmate is taking the pictures for my blog at the moment. This time we literally went to the backyard of our apartment where this beautiful scenery takes place. Anyway huge thanks to We Shall Run X Mö Studior for my little Christmas Present.

No Comments    |    LABELS: Collaboration, Outift